Mbarara City Festival
21 - 22nd June 2024
WELCOME TO MBARARA CITY FESTIVAL 2024
Celebrating the 2nd Edition of a Remarkable Event, 21st-22nd June 2024
The Mbarara City Festival returns for its second edition, poised to be even grander and more spectacular than before! This esteemed festival is an initiative of the Mbarara City Council and is expertly managed by Destination Ankole, a leading destination marketing agency.
Theme: Celebrating Mbarara City as a Regional Trade, Tourism and Hospitality Hub
This year’s theme, "Celebrating Mbarara City as a Regional Trade and Hospitality Hub," underscores the city’s vital role in advancing trade and hospitality within the region. Mbarara City is distinguished by its strategic location, serving as an ideal gateway for commerce with neighbouring partners such as the Democratic Republic of Congo (DRC), Rwanda, Burundi, and Tanzania, as well as South Western Uganda. This festival not only highlights Mbarara’s economic significance but also showcases its cultural vibrancy and commitment to fostering regional cooperation and growth.
Why Mbarara City?
Strategic Location: Unlike other cities in Uganda, Mbarara City boasts a unique geographical advantage. Its proximity to key borders enhances its capacity to facilitate seamless trade and cultural exchange with neighbouring countries. The city and its adjacent districts are rich in numerous raw materials, including minerals, milk, matoke (plantains), Irish potatoes, and millet. Additionally, Mbarara benefits from a highly skilled workforce, excellent road infrastructure, and vast land resources, making it an ideal avenue for investment.
Economic Potential: As a burgeoning trade centre, Mbarara City is at the forefront of regional commerce. The city’s robust infrastructure and business-friendly environment are perfect for entrepreneurs and investors looking to expand their reach. Mbarara’s dynamic economic landscape provides numerous opportunities for growth and development, positioning it as a key player in the regional economy.
Hospitality and Tourism Excellence: Mbarara City is renowned for its vibrant hospitality sector. From luxurious hotels and a thriving nightlife to diverse dining options, the city offers an unparalleled experience for both business and leisure travellers. Moreover, Mbarara serves as a gateway to key tourism attractions such as the Ankole cattle, Lake Mburo National Park, Bwindi Impenetrable National Park, and Queen Elizabeth National Park. These attractions, coupled with the city’s welcoming atmosphere, make Mbarara a prime destination for tourists seeking
Activities
• Street Trade Expo
• Ray G Homing Concert
• Street Bash
• Talent Show
• Pork Bonanza
• Cultural Shows
• Ankole Cattle Experience
• Trade , Investment & Tourism Business Dinner
• Schools Science Gala
• Medical Camps
JOIN US NOW
Join us in celebrating the dynamism and potential of Mbarara City on 21st-22nd June 2024, for what promises to be an unforgettable event!